Production Home Builder Options, Customize, Personalize Marketing Software
Home personalize and customize options and marketing softgware

Home shoppers can personalize and save options in your models before their first sales office or design center visit.

Go to live model HomePersonalizerTM is web-based software for production home builders that markets your models, features and options to shoppers and buyers in a walk through experience.

Shoppers learn about your models and features through narratives, galleries and details as they click through the model room by room, option by option, detail by detail.  Try it yourself.

Home shopper blues  

"Want to go look at these models?" They were on a home shopping mission and were now parked in front of the third sales office today.

"No." Ned was staring straight ahead, both hands on the wheel.

"Starbucks?"

"Okay. We need to regroup." More

HomePersonalizer TM Overview
Introducing HomePersonalizer TM
Home Personalizer TM from BuildSys is break-though marketing software that puts your options right into your rooms. This web-based technology puts the kitchen flooring and appliance options in the kitchen, not in separate options or features lists. More
Live Models and Live Lots
Home PersonalizerTM is more than a web page to present home models and their options. Home PersonalizerTM brings models to life because selecting an option creates a whole new place to walk into. More
Day to day details
Marketing models and options is great, but if you can't manage and build semi-custom homes easily and efficiently then how can you ever get the job done? More
Sticky web sites 
Let's face it. No matter what your web site looks like, people can move away from it in a single click. There is no way of preventing this and it will happen. But there are things you can do to give people reasons to stay and things you can avoid that give home shoppers an attractive exit. More
Introducing BuildSys
BuildSys Overview

BuildSys LLC was founded to serve the needs of production home building by taking full advantage of cutting edge web software. But new home construction and the web aren't the first objective of BuildSys. We are primarily interested in how to bring new home buyers and builders together in a way that has never been possible until now. More

What production home builders say
BuildSys interviewed Marketing Directors, CFO's, Construction Superintendents, Sales Agents, Design Consultants and Design Studio Directors to hear what real people doing real jobs had to say about what they needed in their business. More
Meet the BuildSys team
Founder Roger Kovack has long been interested in diverse software technologies as well as production home building. Co-founder Julie O'Neill was in the production new home industry for 12 years.  More
Buyers, shoppers, models, lots 
New home shoppers and new home buyers are mentioned separately on these pages but why make the distinction and what happened to lots?

Shoppers and buyers are both interested in new homes but they are doing very different things. This is obvious to a sales agent but what does the software think about it? More